Episode Details

Do you have an agency business partner? Are you considering bringing on a partner? Or experiencing challenges with your partner? Many people are afraid to start an agency with a partner because they think it will end badly. And it's true, striking the right balance with a partner is no easy feat. However, finding a partner that compensates for your shortcomings makes it all worthwhile. Today's guests have had a successful agency partnership for over a decade. As expected, they have faced challenges along the way and found success by inserting their own style into their agency formula.

Alexis Krisay and Melissa DiGianfilippo are the owners and partners of Serendipit Consulting, a full-service marketing and creative agency in Phoenix, Arizona. They've been partners at their digital agency for almost 15 years. It seems like a long time to work alongside a co-owner. However, with backgrounds in PR and marketing, they found they complement each other very well over the years. Recently, they started a podcast together called Will it Stick that covers bold marketing campaigns and PR stunts.

In this interview, we'll discuss:

• The secret to a successful agency partnership.
• Why key differences can lead to synchrony.
• How a mastermind can help you get intentional about your business.

Sponsors and Resources

Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free.

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The Learning Curve After Starting a Digital Agency

Alexis grew up being familiar with the agency world. Her father owned a digital effects agency in LA and she visited the studio all the time. She loved the relaxed and fun environment and aspired to create something as cool. However, she never actually thought she would have an agency. She met Melissa working together for a real estate developer. That's when they discovered they made a really good team and thought it would be cool to have a project together. After securing a few freelance clients, they knew it was time to leave their jobs and officially start their agency.

There was a learning curve, of course. They charged their first client $8,000, which seemed like a pretty good deal at the time. However, they quickly learned to take the project scope into account. They were doing everything for this client and the amount of travel warranted a much higher price.

The Secret to a Successful Agency Partnership

As Jason says, when it comes to partnerships, "you either know the bad partner or you are the bad partner". That's not necessarily the case here. Sometimes a partnership lasts a couple of years and then one partner gets bored with the business and wants to do something else. Maybe the agency outgrows one of