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How Science is Changing Advertising -- Dr. Duane Varan // MediaScience

How Science is Changing Advertising -- Dr. Duane Varan // MediaScience

Episode 1455 Published 3 years, 3 months ago
Description

Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science is changing the advertising industry. Show Notes

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