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Is TikTok building the new shopping mall?
Season 1
Episode 11
Published 3 years, 6 months ago
Description
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce, what advertisers and agencies are asking TikTok as they try to make sense of this platform, and whether questions TikTok parent Bytedance’s Chinese ownership are fair.
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