Episode Details

Today, we're going to talk about a powerful and easy thing to implement called a Cost Comparison. This is a copywriting technique to make people feel like your product or service isn't really that expensive compared to the big benefit they'll receive by purchasing.

Screw The Commute Podcast Show Notes Episode 684

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02:08 Tom's introduction to Cost Comparisons

03:07 Apples and Oranges technique

06:00 Good and expensive to something that's cheaper and better

09:10 Charts and checkmarks

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