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A No BS Chat about Online Biz, Marketing + TikTok with Copywriter Chloe Barnes
Description
“The way that you speak is how you should be writing. If you focus on documenting your voice instead of writing from a blank page, you will find it so much easier to write.”
Chloe Barnes aka @thewritechloe is a copywriter and personal branding strategist for bold, witty, fun brands. She helps people who are the face of their brand grow an audience of superfans, and in this episode of the podcast we decided to go on an in-depth meander through the weird, wild and wonderful world of online business and marketing.
Chloe is probably the most refreshing business owner I’ve ever met, in that despite her success in both business and as a content creator (she has amassed a big ol’ following for her sharp, witty skits and advice on places like TikTok and Instagram) she doesn’t take herself or her work too seriously WHICH I LOVE.
During our chat, Chloe shared a TON of interesting, thought-provoking views on the online business world and of course, tips to help freelancers and service provider navigate the muddy waters of this space without going insane in the process.
Here’s a selection of what we chatted about:
- The good, bad and ugly of marketing and online business
- How to avoid exploitation as a new freelancer
- The rise of toxic positivity
- Why income claim marketing is gross
- Becoming more curious as business owners
- The demise of authority content
- Why low effort content creation is the secret sauce of 2022
- Chloe’s advice on bringing your messaging to life
- How to write authentic copy for your business
- How brand archetypes can help you define your voice
- Goal setting and motivation as a business owner
- Chloe’s hot TikTok tips
Thank you so much to Chloe for being my guest, making me howl with laughter and being generally badass, awesome and fun 🤩
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Connect with Chloe
@thewritechloe on Instagram
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