Episode Details

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. 

I'm not them. Today I reveal the truth - even if it is not what you want to hear. 

Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source

Programmatic ads have a CPM that may be  around $12 CPM (cost per thousand downloads) source

The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30. 

The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source

Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above. 

I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related. 

Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network. 

Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source). 

You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website)

Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free).

Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. 

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