Episode Details

Today, I'm going to cover a critical copywriting technique called The Reason Why Technique. And many of you know, I claim that copywriting is the number one skill I've developed in my, I think it's going on 46 or 47 years of formal business. This is an element that you can start using immediately to increase your sales.

Screw The Commute Podcast Show Notes Episode 683

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02:26 Tom's introduction to Reason Why Technique

04:48 Why you're having a sale

08:00 People are greedy bastards

10:21 Exceptions to using a reason why

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