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Masterclass: The Value of a Sale - with Mark Dawson
Season 1
Episode 89
Published 8 years, 5 months ago
Description
This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]