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Content's Role in Loyalty Marketing -- Paula Thomas // Let's Talk Loyalty
Episode 1442
Published 3 years, 4 months ago
Description
Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers, develop brand advocates, and leverage those advocates to attract new customers to the brand. Today, Paula discusses content's role in loyalty marketing. Show Notes
Connect With:
- Paula Thomas: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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