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How Aboslut’s distinctiveness helped them grow market share in a crowded category
Season 1
Episode 5
Published 3 years, 6 months ago
Description
The Von Restorff Effect tells us that brands who behave
like their peers are condemned to invisibility. This episode explores
how Absolut leveraged this principal to create distinction within
the category and turn the iconic shape of its bottle into
a cultural phenomenon.