Episode Details

Dr. Glenn Livingston is a psychologist whose previous companies have sold more than $30,000,000+ in consulting to Fortune 500 firms such as Novartis, American Express, AT&T, Whirlpool, Panasonic, Lipton, Kraft, Bausch and Lomb, and Nabisco. You may have also seen his companys work and/or theories in The NY Times, The Los Angeles Times, The Chicago Sun Times, The New York Daily News, Crains NY Business, Bloomberg Radio, ABC or CBS radio, UPN or WGN TV, and numerous other high profile periodicals and shows.  For the past ten years, Dr. Livingston has focused on helping small businesses and entrepreneurs with sustainable growth and marketing strategies.

During This Show We Discuss…

Why a business, even a new business, should have a merchant account

The amount of business can be lost if someone does not accept credit cards

The factors to merchant providers look at for approval and the rates you should pay

Where small to medium sized businesses leave money on the table which COULD easily be picked up

How to find your hidden assets that most business owners ignore that when tapped into, can help you grow faster

Why it is important to know who your perfect customer really is

The types of factors that should be included in a good avatar

Common threats to business expansion which virtually no business is prepared to manage effectively

The pillars that most small businesses overlook when they are trying to engineer a growth spurt

The best ways to leverage referrals and strategic alliances

How to get traffic and leads

The best tactics to help make sales

Why branding is important

And much more...