Episode Details

Sheri Fitts has more than 25 years of experience in digital leadership and brand marketing. As the founder of ShoeFitts Marketing, she has helped thousands of advisors and industry influencers convey their messages, create meaningful connections, improve sales performance and scale their digital leadership.

Sheri regularly speaks about digital marketing and social media at financial services industry events, has been quoted in numerous publications and is the author of Deconstructing Digital. She has received awards and recognition from the Plan Sponsor Council of America, the National Association of Government Defined Contribution Administrators, the International Association of Business Communicators and Pensions and Investments. 401kwire.com named her one of the "most influential people" in the defined contribution category.

During This Show We Discuss…

Understanding the mathematics of marketing

The most effective forms of marketing that business owners are using right now

How to best understand branding

The biggest mistakes business owners make when it comes branding

How to truly build a passion-powered brand

How a company s culture fits into branding 

Why it is important to build your personal brand, as well as your business brand

How to easily build your personal brand

What social selling is, and how it works

How to build a tribe of loyal subscribers and followers

The best success strategies for digital marketing right now

The opportunities most business owners are missing when it comes to using social media

How to not just post, but get engagement on social media

How often you should be posting on social media, and the types of posts you should be using

How to find the right social media channels that are right for your business

How social media can be used to help retain clients, not just attract new ones

Creative ways that business owners can use social media that most do not know about