Episode Details

Thomas F. LaVecchia, MBA is a Digital Marketing Strategist, Author, Influencer and Founder of X Factor Media and New Theory Magazine.  Tom started out his career in sales and quickly became a top-performer in his industry.  He was awarded with over 10 national sales awards in his 15-year sales career. When his outstanding corporate career was suddenly disrupted, Tom found himself jobless and not sure what to do. He wrote a book, The X Factor Selling System, that quickly became a best-seller. He then founded X Factor Media and has been helping others increase their reach through his marketing agency.

During This Show We Discuss…

What the X factor is and how to use it in your business

The steps a business owner can take to find the X factor in your business

How important content is to your digital marketing strategy

The best ways to use one piece of content many places

How to use infographics to expand your marketing

How to use video effectively to market your business

The types of videos that perform best

The type of investment that is required to create production-quality videos

The best digital platforms to use to promote your brand

The top 3 things every website should have

The essentials to get your site to show on Google searches

How SEO can be used for reputation management?

The best ways to retain customers

How to really get engagement on social channels

How social media influencers can help grow a business social media channels

How press-releases can help grow a business exposure

Other types of PR that you can use to grow your business on a budget

When you should get your own app, and how much does it will cost

What Google 360 is, and how to use it to grow your business

And much more...