Episode Details

Perry Marshall is one of the worlds most expensive and sought-after business consultants.  Clients seek his ability to integrate engineering, sales, art and psychology.  He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world's best-selling book on web advertising, Ultimate Guide to Google AdWords.  More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.

During This Show We Discuss…

How the 5-step master-strategy to ruling your kingdom can radically transform your business

How to build a multi-million-dollar business by mastering marketing, equity, scale, moat, and castle

The recipe a winning "star" business has that other businesses do not

The roadmap to rapidly grow a business

Mastering your Unique Selling Proposition like Uber has

Benefiting from network effect

Creating feedback loops and understanding power laws

Determining whether you are a price or proposition simplifier

Why self-sustaining networks are the key to owning a business that can sustain through tough times

What 80/20 time is and how it can help you earn $1,000 per hour at least an hour a day

The best way you can make your products irresistible

How you can carve out a niche to be #1 in any industry

What the Espresso Machine principle is and how it can transform your business

How to find small things to change in your business that have a large impact on revenue and profits

And much more…