Episode Details

Virginia Muzquiz helps six-figure solopreneurs build businesses that fuel their passions, fund their dreams, and have massive impact wherever they live and serve.  With more than thirty years of teaching and business building experience, Virginia knows that creating and leveraging social capital is the most cost-effective way to build a business.  Virginia grew the contract service division of a nationally-known education franchise from $0 to $2.5 million solely via word of mouth. 

As the owner of Gateway Referral Institute, Virginia distinguished herself as the #1 franchisee in the US and #3 franchisee in the world, earning her seat on the exclusive Executive Circle. Today, as the owner and Chief Connections Officer at Master Connectors, Inc and an Executive Director of two BNI (Business Network International) franchises, Virginia coaches 1400+ entrepreneurs on building their businesses using word of mouth best practices. She is also the host of the Passion + Purpose = IMPACT podcast.

During This Show We Discuss…

What social capital is and why you need it

Why networking is a great form of marketing to grow your business

6 steps to mastering networking

The best ways to grow and nurture your network

How to segment your network into smaller groups for targeted marketing

4 ways to network your network

Common mistakes entrepreneurs make mismanaging their networks

How to capitalize on networking events

Common networking group mistakes and how to avoid them

How to get the best results at networking events

5 types of referral partners

How important referrals are to growing your business

The best methods to get referrals

How to find the best referral sources who will send you business

Whether you must refer customers back to expect them to refer prospects to you

The essential steps with developing a referral strategy that works

And much more…