Episode Details

Chris Dayley is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full-service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.

During This Show We Discuss…

What disruptive advertising is

What disruptive advertising can do to help business owners

The forms of advertising that are working best right now

Some of the easiest ways to obtain new clients

Why business owners struggle to get leads and convert them

How to effectively market on a budget

3 ways to test content on your website

Why you should remove things from your website to see what converts best

Where to start testing the right things that will net you more sales

The exact tools you should use to test and have more website conversions

STOP using Google Analytics the wrong way, here's how

What you should know about heatmapping that can get you more customers

What A/B testing is

How to start with A/B testing

Common mistakes with A/B testing to avoid

The types of tracking and analytics you should be tracking

How to get started with tracking activity on your website

And much more…