Episode Details

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon Pay Per Click (PPC), Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout.

During this show we discuss:

• What the typical Amazon selling model is all about
• How to build an audience first before you start selling
• How to use Facebook groups to create your buying audience
• How to find the right product to sell based on what you're passionate about
• How to let your audience speak to you about the products you should sell
• How to use surveys to know the best products to sell
• How to do proper market research
• How to use stories to sell more
• How to brand your products
• How to create the best packaging for your business
• How to find the best manufacturer or wholesaler
• How to create a Minimum Viable Product to get to market quickly
• And many more…