Episode Details
Back to EpisodesHow SEO Boosts Your Traffic
Description
Alexis Schomer is a serial entrepreneur with a passion for solving problems through innovation.
Born and raised in Los Angeles, she graduated from California Lutheran University, Thousand Oaks, where she co-founded her first tech start-up. Alexis has been recognized for her passion and hard work as a business owner by the City of Santa Barbara, the Camarillo City Council, California State Legislature, and the US Congress; and was awarded the Emerging Business Award by the Spirit of Entrepreneurship Foundation. She is a frequent speaker at educational and motivational events, publishes articles across various disciplines, and is a consultant for marketing and business practices in addition to running Simply Branded.
During the show we discuss:
SEO
How SEO help businesses
Relationship between SEO and SEM
Different types of SEO
Good SEO strategy
White hat SEO techniques
Effective SEO strategies
Tools to use with SEO
Predicting the success of an SEO strategy
Measuring SEO success
What affects SEO ranking
Keyword research
Conducting keyword research
Where to put SEO keywords
Link building and why it matters
SEO factors that are not in your control
Black hat SEO practices to avoid
Qualities to be effective in SEO
Show resources: