Episode Details

David Ledgerwood, known as Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.

Throughout his career, Ledge has closed over $40M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services,  and has helped several companies grow into the mid-7 figures.

He's also the co-host of the Leaders of B2B podcast. 

During the show we discuss:

● "You need Sales, not a VP of"

● "Sales cures all"

● Reflecting branding on every sales call

● The reasons why sales programs fail

● Common sales mistakes

● Effective sales strategies

● Why sales and marketing functions must work together

● Training people to be comfortable on hearing "no" regularly

● Times to follow up with prospects

● Commission, salary, or both for salespeople

● Sales goals

● Secrets to growing your revenue

Show resources:

https://add1zero.co/

https://www.linkedin.com/in/davidledgerwood/

leaders to b2b.com