Episode Details
Back to EpisodesWhy misinformation is the next battlefront in brand safety
Season 4
Episode 18
Published 3 years, 3 months ago
Description
Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections.
Guest: Rich Raddon
Host: Mike Shields