Episode Details

On Broadcast Dialogue - The Podcast, is the era of how we measure consumer habits using traditional age-based demographic stereotypes over? Publisher Shawn Smith speaks with Vancouver speaker, author and former brand strategist David Allison whose fourth book, We Are All The Same Age Now, is about Valuegraphics: the idea that people’s values now override age in defining the target audience for any product, service or brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.