Episode Details

We get it, you have knowledge and expertise to share, and you genuinely feel you can help a wide demographic of people.

But shoppers don't buy books that don't feel personal to them. 

And one of the biggest marketing mistakes we see non-fiction authors make is marketing a single title to too many different kinds of people. 

Instead, you should be identifying and focusing your marketing efforts on reaching the core audience your book will resonate with most.

Our goal for this episode is to cover why being too inclusive with your marketing can actually lead to fewer sales. And even better, we'll share ways you can successfully cater to multiple demographics while also making the most of your knowledge and expertise!

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