Episode Details

How Podcast Statistics Find The Right Audience

In this episode, Barbara and Tom discuss:

Is podcasting or guesting on a podcast worth it?
Tom Schwab’s Interview Valet
Traditional Digital Marketing and Its Flaws with Tom Schwab

Key Takeaways:
“What’s ordinary to you is amazing to others. We all underestimate our experience and overestimate other people’s experience.” – Tom Schwab.

Connect with Tom Schwab:

Website: https://interviewvalet.com/
LinkedIn: https://www.linkedin.com/in/thomasmschwab/
YouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A
Twitter: https://twitter.com/interviewvalet
Facebook: https://www.facebook.com/InterviewValet/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (124)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. Today, we have with us a very interesting person, Tom Schwab.

Have you ever thought your digital marketing might actually be hurting your business? That sounds really counterproductive, doesn’t that that you are not breaking through the noise, you’re just adding to it. Perhaps you are not one funnel away.

Maybe that funnel is tapping the big fish you want. Our guest today has a refreshingly new view, Tom Schwab asks you to consider that you are just one conversation away. That is his experience.

And that data working with over 700 leading brands as the chief evangelist officer at interview valet, where he helps thought leaders get heard on targeted podcast interviews.

If you want a rich life and a profitable business, Tom believes you are just one conversation away. Welcome to the show, Tom.

Tom Schwab: Well, thank you, Barbara, I’m thrilled to be here.

Podcast Exposure

Dr. Barbara Hales: Tell me how can doctors with a local patient base benefit from national exposure on podcasts.

Tom Schwab: Right. And it’s like when people start to look at what physicians they want to go to where they want to get their care, I would ask you, are they looking at what park bench the rod? What social media? Or are they looking at who’s the expert?

And if you’re seeing on a national program that could give you expertise, you look at the doctors that have built up their practices, by being the medical spokesman for the local television station, or the national one, it gives you a different step statue of prestige, when you can say, Yeah, I was interviewed on this podcast.

And it’s a great proof source that people can use in order to use it in other marketing, you know, in your, in your emails to your patients into local articles, press releases, things like that, just that exposure on a national level, even if your clients are only local.

Dr. Barbara Hales: That’s absolutely true. When you can