Episode Details

You’ve heard the old saying that “failure to plan is planning to fail”, right? This is especially true when it comes to your marketing. Unfortunately, most shops have no plan, and it shows in their roller coaster revenues. But how do you plan it all out? Brian and Kim talk about exactly that in this episode of The Auto Repair Marketing Podcast.

Talking Points

• Failing to plan is planning to fail
• What to plan
• Looking back first
• Looking ahead
• Themes
• Events
• Ads
• SEO Search Topics/Keywords & Phrases
• When to plan
• Annually
• Quarterly
• Monthly
• How to plan
• Block out time
• Look at stats
• Set goals
• Backwards engineering
• When/How to edit/pivot
• Monthly
• Quarterly 
• Analyzing + Checking Stats/Performance

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE