[[:encoded, "Today we are going to talk about Business Branding Rule #1 which is to, Choose colors wisely. \n\nIt may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. I’m going to share a quick reference for the emotions conveyed by common colors.\n\nRed: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions.\n\nOrange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design.\n\nYellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.\n\nGreen: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. \n\nBlue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite.\n\nPurple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products.\n\nWhite: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products.\n\nBlack: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.\n\nTune in tomorrow for the 2nd Rule of Business Branding. \n\nIf you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you.\n\nTake advantage of the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. \n\nCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.\n\nWant more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. \n\nCheck out my Blog (https://www.accountabilitycoach.com/blog/) \n\nSubscribe to my YouTube channel (https://www.youtube.com/annebachrach)\n \nAim for what you want each and every day! \nAnne Bachrach\nThe Accountability Coach™\n\nBusiness professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance.\n\nAuthor of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today."]]
Published on 5 years, 9 months ago
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