[[:encoded, "Basic Rules of Business Branding-Keep the Slogan Short and Sweet\n\nToday we are going to talk about Business Branding Rule #3, which is to Keep the slogan short and sweet.\n\nRemember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second - but only when it’s done properly.\n\nYour slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let’s say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples:\n•\t“The Small Business Guru”\n•\t“Take Your Business Global”\n•\t“The Home Business Coach”\n•\tThe Referral Coach™ - already taken\n•\tThe Strategic Coach™ - already taken\n•\tThe Accountability Coach™ - already taken\n\nTune in tomorrow for the 4th Rule of Business Branding. \nIf you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you.\n\nTake advantage of the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. \n\nCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.\n\nWant more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. \n\nCheck out my Blog (https://www.accountabilitycoach.com/blog/) \n\nSubscribe to my YouTube channel (https://www.youtube.com/annebachrach)\n \nAim for what you want each and every day! \nAnne Bachrach\nThe Accountability Coach™\n\nBusiness professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance.\n\nAuthor of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today."]]
Published on 5 years, 9 months ago
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