[[:encoded, "Today we are going to talk about Business Branding Rule #4, which is Consistency is King.\n \nNow that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. \n\nIf you’ve hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. \n\nMake sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You’d be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don’t make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. \n\nOver the past 4 days we have talked about 4 Business Branding Rules. Here are a few tips to recap and provide you some action ideas for next steps.\n\n1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Elance.com, or Fiverr.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo.\n\n2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client’s place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action.\n\n3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website.\n\nIf you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you.\n\nTake advantage of the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. \n\nCheck out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.\n\nWant more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. \n\nCheck out my Blog (https://www.accountabilitycoach.com/blog/) \n\nSubscribe to my YouTube channel (https://www.youtube.com/annebachrach)\n \nAim for what you want each and every day! \nAnne Bachrach\nThe Accountability Coach™\n\nBusiness professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance.\n\nAuthor of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today."]]
Published on 5 years, 9 months ago
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