Episode Details
Back to EpisodesSalesmanship 101---what to sell before you ask for the money
Season 10
Episode 217
Published 3 years, 6 months ago
Description
I have trained a lot of people how to sell...not just cars, but anything.
In truth, everyone sells something. They sell an idea to someone they live with or work with. They sell themselves during a job interview. They sell a girl on the idea of going on a first date. They sell their kids on the value of being responsible.
WE ARE ALL SALESPEOPLE AT ONE TIME OR ANOTHER
The problem with most people is they are selling the wrong thing first...they try to close the deal before the customer is ready to say yes.
Three sales have to be made, and made in the right order. If you don't sell these three things, the product (or idea, or plan) won't get sold.
Email Lennie at lennielawson2020@gmail.com