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S2E91 Play the Promotion Game to Win with Bill Hampton
Description
To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times.
YOU WILL LEARN:
· The five questions all entrepreneurs must ask themselves.
· Why knowing your customer is the key to effective promotion.
· How to identify the core needs of your clients.
MENTIONED IN THIS EPISODE:
“Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay
S2E44, How to Recession Proof Your Business
S2E47, Recession-Proof Your Money Part 1
S1E279, Moving the Needle - an Interview with Bill Hampton
S1E265, The E-Myth Revisited – an Interview with Michael E. Gerber
“The Power of Moments,” by Chip Heath and Dan Heath
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Opportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.” – Bill Hampton
“Work on the business, not in the business.” – Brian Buffini
“You learn so much when you know your customer.” – Bill Hampton
“People want to feel important.” – Bill Hampton
“Lead with the core need.” – Bill Hampton
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