Episode Details
Back to EpisodesYouTube wants credit for spending as much on content as Netflix - and getting more viewership
Season 4
Episode 17
Published 3 years, 4 months ago
Description
Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production content just like some of the bigger streaming platforms - yet the resulting viewership and impact is even larger. Yet Albert acknowledged that he's fighting a perspective battle among traditional marketers about what constitutes 'quality' and 'premium.' - Albert also gave his take on what's driving the ongoing ad slowdown.
Guest: Brian Albert
Host: Mike Shields