Episode Details

Does your agency develop content for clients? Do you have an in-house content team or outsource? What issues have you run into building your content team? The key to amazing content is building an amazing team. However, a common struggle for agency owners is not knowing the right structure or managing style. Today's guest will share some insight on what to look for when putting together your content team and the right questions to ask to ensure you're getting the best talent.

Ryan Sargent is the Director of Content Marketing at Verblio, the world's friendliest content creation platform. Verblio builds content marketing for other marketers at scale by pairing specialized, niche writers with advertising agencies and marketing professionals. Ryan has been on the podcast before talking about Verblio's agencies are using content marketing.

As content director, he knows his share of building and managing a content creation team. Recently, and thanks to Verblio's new podcast, he has had the opportunity to talk to other team managers from different agencies and learn that they all pretty much share the same issues, which he will explore in this interview.

In this episode, we'll discuss:

• Where to start when building your content creation team.
• Asking the right questions to ensure you're hiring the right person.
• The best way to manage your content creation team.

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Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers.

When it comes to building your team, structure is very important and the order you make your hires will set the stage for future success. For starters, you want someone who really owns the manager/editor role. This will be a linchpin of the team structure.

Usually, someone on the director level will have to work a lot on strategy. This is particularly true for in-house teams. The team manager must know the type of content the team is creating and why they're creating that content. Management may not be the most attractive part of the job, but ultimately someone has to make sure that everyone's on schedule and the lights stay on. If you can fill that seat with someone who specializes in project management, you're off to a great start.

A lot of times, people bring in a CMO person that will focus on strategy but are not willing to roll up their sleeves. What you need is a managing editor that can write content, develop a process, and then manage people under them.

Something that Ryan kept hearing is that having a process is critical to ensuring that, whatever strategy you're pursuing, you'll find success. The process will allow you to gene