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26. Increase Customer Retention with Eric Melchor

Season 2 Episode 26 Published 3 years, 6 months ago
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Do you want to convert website visitors 3X higher than you do now? 

Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. 

Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. 

Highlights:

  • There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
  • Irrelevant ads and pop-ups that don’t meet the needs of your customers.
  • How to use location personalization to reduce friction in e-commerce.
  • Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
  • Use your website to create better segments.

Resources mentioned: 

FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/

Show notes at:  https://tinymarketing.me/ep-26 

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