Episode Details

Secrets to Long-Term Staff — with Giancarlo Zuliani, MD

Season 1 Episode 179 Published 3 years, 9 months ago

Description

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and secrets to long-term staff.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Secrets to Long-Term Staff — with Giancarlo Zuliani, MD."

Some surgeons look at staff as an overhead expense that must be "dealt with" to run their practice.

They wish they could forgo staff altogether and skip the hassle of hiring, training and managing people.

They have had enough of bad hires who: come in late, leave early and do mediocre work in between.

They can't understand why staff can't just do the job they are getting paid to do. What's the big deal? It can't be that hard and so on….

Other surgeons think much differently about staff.

They know they can't do it alone and good staff can make them look good and make their life easier.

They like working with staff who have their back, who support them and who move the practice forward.

They see staff as their practice secret weapon who is an asset to their success.

Dr. Giancarlo Zuliani is of this later mindset.

In this week's Beauty and the Biz Podcast, I interviewed Dr. Giancarlo Zuliani.

He is a facial plastic surgeon in private practice in Bloomfield Hills, MI and focuses on rejuvenating, restoring and reconstructing the face through surgical and non-surgical procedures.

We talked about how he finds good staff (even with today's staffing challenges) and keeps them engaged for the long run. Also, how they help him grow the practice using their own unique talents.

His attitude about staff being as asset has paid off, to the point where he is busy and now looking for more space.

His approach is refreshing (and he has run with the bulls!)

Visit Dr Zuliani's Website

Enjoy!

Catherine Maley, MBA

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