Episode Details

With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting. 

Tune in to learn:

• About Melinda’s journey from a career in physics to data science (04:21)
• How data is losing availability (09:53)
• Ways to reach customers through Dstillery’s ID-free approach (14:24)
• What trends are emerging in AI marketing (26:30)

Mentions:

• (23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/
• (27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922de

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