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Golden Loyalty Metrics -- Mark Ross-Smith // Travel Data Daily
Episode 1417
Published 3 years, 4 months ago
Description
Mark Ross-Smith, CEO of Travel Data Daily, talks about key metrics to measure the success of your loyalty programs. In the last couple of years, airlines have had to disclose to the market that their loyalty programs are actually worth more than the airlines themselves. Airline loyalty programs are effectively marketing businesses that marketers can learn a lot from in terms of targeting the most valuable customers. Today, Mark discusses golden loyalty metrics. Show Notes
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- Mark Ross-Smith: Website // LinkedIn
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