Episode Details

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

Follow The FMCG Guys on Linkedin.

In this Episode, you'll learn about:

- Moving across continents, functions and industries

- Why going international early is important

- Learning the local culture when leading

- Why rapport may be more important than hard facts 

- Doing business and leading in Asia

- Adaptability in complex financial and cultural situations