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Ep. 25 Running into year two. A one year anniversary episode
Happy Anniversary
It’s hard to believe it’s been 12 months of newsletters and podcasting, yet here we are! Thank you all so much for coming along for the ride so far, the growth has been far larger than I would have ever hoped for and all of your support has been incredible. Your support has helped me achieve the goal of putting out material every two to three weeks.
When I started last November, my pie-in-the-sky goal was one subscriber a day and we have blown past that. We just cracked the 600-subscriber mark! A huge part of the subscription surge came when Substack featured the newsletter as part of their ”On Substack”, which was cool to be a part of. Substack recommendations also brought in a lot of subscriptions, which is when other writers on Substack recommend the newsletter. Huge thank you to Cole Noble, Sarah Lavendar Smith, Ron White, and James Maynard for currently recommending the newsletter, and anyone else who has at various times over the past year. Various other places that subscribers have come from include Twitter, Instagram, and Facebook (other people’s accounts, the newsletter does not have FB). Twitter proved to be very fruitful when I sent direct messages asking followers if they subscribed and provided a link if they didn’t already. This is something I do now every couple of weeks, but I didn’t do it for the first several months, so it led to a huge surge of subscribers. LinkedIn and Reddit have provided some clicks (a whole bunch from Reddit), but no subscriptions.
The podcast
Being featured on Substack also gave the podcast a big boost to download numbers. The boost in downloads after being featured was small in the beginning but snowballed after 2 episodes. Since being featured the downloads on each episode have tallied up faster for the most part. Substack shows that 28 episodes were published over the past 12 months. Two of those were trailers and two of those were descriptions of what the show is all about (one for Ultrapostie and one for Community Trail Running). These episodes have been collectively downloaded nearly 4700 times.
One of the first episodes that received a lot of traction from Reddit was Episode 12 with Scott Snell:
Scott is a super humble guy and one hell of a runner, and his story seemed to resonate with Reddit folks as it was downloaded over 150 times in the first 24 hours. Reddit can be a bit hit-and-miss for posts (I’m learning which posts do better than others on the platform), but the American trail runner was definitely a hit over there, as were the most two recent episodes, that featured Search and Rescue information.
Podcast analytics
Americans are downloading the podcast more than anyone else. 48% of listeners call the USA home and 30% of listeners are fellow Canucks. Our friends in the UK account for a nickel’s worth of that percentage pie and finally, Germany and France are worth 2% and 1% respectively. All of you are downloading episodes about 90 times in the first 7 days. Episodes have been allegedly downloaded in 49 other countries. That’s pretty cool!
Having downloads come from so many different countries is fun to see and the way people have been listening is interesting to delve into as well. I was surprised by how few people listen to podcasts
Published on 3 years, 1 month ago