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Park Avenue Prestige — with Thomas P. Sterry, MD
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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and Park Avenue prestige.
I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Park Avenue Prestige — with Thomas P. Sterry, MD."
We all heard its location, location, location, but is that enough to grow a successful practice?
That's what Dr. Thomas Sterry, a board-certified plastic surgeon with 20+ years of experience in private practice in Manhattan, NY asked himself when he had to decide if he would rather have a large, 2-floor office near Mt. Sinai or ½ that space on Park Avenue in Manhattan?
My guess was there is so much prestige with being on Park Avenue that can attract patients from all over the world, since the address alone gives him status.
That's what Dr. Sterry thought that as well, so he set up shop on Park Avenue years ago, at his wife's request to live and work in the City.
While he enjoyed some out-of-town patients, he found most of his patients were locals coming in from Brooklyn, Queens, CT, New Jersey, Long Island and Staten Island.
This week's Beauty and the Biz Podcast is an interview I did with Dr. Sterry where we talked about the moment he quit insurance and went to cosmetic medicine, his advice for residents soon graduating, as well as his love for vintage cars.
There is no right answer to where you should set up shop, but there is the right answer for YOU so choose carefully.
Visit Dr Sterry's WebsiteEnjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and