Episode Details

Which lead magnets work best?

In this episode, Barbara and Thomas discuss:

• Why it is more significant to be different than better?
• What is the combination of humans and AI to create effective and scalable content?
• What are the lead magnets that work the best?

Key Takeaways:
“Look at the customer voice of pains and challenges in your industry and create content that addresses that.” – Thomas Helfrich.

Connect with Thomas Helfrich:

Website: https://calendly.com/thomas-helfrich
https://www.instantlyrelevant.com/
LinkedIn: https://www.linkedin.com/in/thomashelfrich
Instagram: https://www.instagram.com/ainerdofficial/
YouTube: https://www.youtube.com/c/AiNerd/featured
Twitter: https://twitter.com/AINerdOfficial
Facebook: https://www.facebook.com/hovienko

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (123)

Dr. Barbara Hales:  Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. And today we have with us, Thomas Helfrich. He is a triple secret, but not anymore. Because you’re getting to hear how he’s an influencer and marketing technology guru, a podcast host, and GTM. Mentor. Tell us a little bit more about you. And welcome to the show. Thomas.

Thomas Helfrich: Thank you for having me, Barbara. Yeah, so you know, the double, maybe triple secret marketing, Ninja, whatever specialists already said, I’m just trying to have fun with it. Because as we’ll discuss today, being different is better than being better. Other you be any company, doctor, anything. Just being different so that people remember you is why you know, instantly irrelevant, is irrelevant, because that’s how we approach marketing for any industry. So I really appreciate having me on. Thank you so much.

Dr. Barbara Hales: Well, you know what they say if there are too many people in your box, what you have to do is step out of it and create your own.

Thomas Helfrich: That’s right, why don’t even have a box, just go to wherever you want, just kind of roam free and look at all the other people in boxes and be like, who wants to come out here in the freedom space? That’s right. I didn’t know a box existed until someone told me there was one. Oh, I didn’t adhere to that idea.

Different Than Better

Dr. Barbara Hales: I understand that you’ve changed your tagline what do you call it now?

Thomas Helfrich: Well, so instantly irrelevant. And this is important for marketing, it is important to be different than better because better is not better, different is better. But we asked all our customers and it’s lots of industrie