Podcast Episode Details
Back to Podcast Episodes
Most hypnotists disagree with me
Episode 107
Hey, Hey, penny here wanted to have a chat with you about, Oh, I don't know. I guess my approach, my beliefs, around working with clients. Because over the last, I don't know, two and a half years, I have caught a little bit of blow back from people around the way I do things and it's not gonna be what you think. Okay. One of the first things that I caught blowback about was basically the fact that I niched down. The fact that starting two and a half years ago. Yeah, two and a half years ago, I exclusively began to work with people who were on a transformation journey and that could look like a lot of things. My clients, most of them are very self aware. They've done the work. They know what that inner voice means. They understand that imposter syndrome isn't about the imposter syndrome. It's something different. It's something deeper, but we're not gonna go into all of that. But I really caught a lot of flack because. I started calling up some of my fellow hypnotist and said, Hey, I have somebody who wants to quit smoking. Would you like a client? Hey, I have someone who wants to lose a hundred pounds. Do you want a client? And I started referring these people out and I was admonished and said, you shouldn't refer people out. You should take care of everyone.
[00:02:37] Well, I kind of think of what I do in the same terms that I think of my career in healthcare. In healthcare I specialized in anesthesia, and when I came to Mississippi, I did a lot of trauma and critical care anesthesia. So that was kind of where I focused my attention. So I look at my hypnosis practice, the same way that I looked at medicine. I work in a very narrow area, but I go very deep as opposed to, shallow and wide. If you've done any marketing, you know exactly what I'm talking about, except I'm talking about it on a subconscious level. So, I'm happy to say that there is more tendency to niche now in hypnosis, but it's not really mainstream. I would, if I had to guess, I would probably say 95% of hypnotists are generalist and 5% niche down and specialize in a specific area. So that's the first thing that really of catches people unaware.
[00:03:56] The other thing is that, I don't do my hypnosis by the session. I used to and people would always ask me, well, how many sessions, how many sessions? Well, the truth is, I don't know, until we start doing the work based on my experience now, because I've niche. I can ask the questions and I can come pretty close, I'm actually pretty damn accurate actually to know if it's gonna be four or less, or if we're looking at 5, 6, 7, 8, even 10 sessions. And I have two programs, if you will, that I put people into, depending on what they're dealing with and what I think it's gonna take to solve the problem. I never make any assumptions of how many, but I make sure that we have enough time that we can dig in and do the work that needs to be done. So I no longer charged by the session I charge for the transformation. So that's a little bit different and people don't quite understand it. So that's another shift that I've made.
[00:05:06] The third thing is that last year, with clients that I knew who were going to be bumping up against life situations, stressors, and that they would really benefit from the support of handling these situations, when they occurred with someone who understood these subconscious underpinnings with select clients, I began to offer some coaching as well. I was taught that coaching doesn't belong in hypnosis. You're here to do hypnosis. You're not here to coach. And my thought about that is, well, what if someone doesn't understand how to deal with day to day life stressors? Like, you know, where else is something going to show up in their life and cause a problem? Or potentially trigger them to go back to the old way of doing things. Because let's face it; when you're 51 years old, like I am, I started my transformation journey when I was 48, no 47. I don't know my
Published on 3 years, 1 month ago