Episode Details

Our guests this week are Steven Grasse and Aaron Goldfarb who are set to release their latest book: Brand Mysticism. The book releases on November 8th and is a must read for anyone looking to add creativity to their life and brand. This isn't your typical "booze book" and definitely will raise some eyebrows in the marketing world, but Steven Grasse doesn't mind that one bit. His portfolio speaks for itself; he's created some of the biggest brands including Hendrick's Gin and Sailor Jerry Rum and helped bring new life to some of the world's best brands including Guinness and Miller High Life. Steven Grasse is an authority on building an authentic, enduring, and deeply beloved (viral) brands. And Aaron Goldfarb, he's the novelist, author, and journalist responsible for wrangling all these ideas and creativity into one cohesive book. Bourbon Lens has followed Aaron's work for a long while and were honored to pick his brain for this episode. A huge thank you to Steven, Aaron, and Punch Media for making this episode happen. We hope you enjoy it and grab a copy of the book for yourself!

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Cheers,Scott and JakeBourbon Len

About the Book: BRAND MYSTICISM: CULTIVATE CREATIVITY AND INTOXICATE YOUR AUDIENCE

Written By Steven Grasse & Aaron Goldfarb;Illustrated by Ron Short

From the marketing mastermind behind countless iconic booze brands comes an irreverent and wide-ranging treatise on building and maintaining a standout brand in business and life: BRAND MYSTICISM.

Steven Grasse made a name for himself as not only an offbeat distillery owner but also the brains behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him "the punk-rock prince of small-batch spirits."

"Think of me as the Ben Franklin of hooch, the Thomas Edi