Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and www.BlackNoseJob.com with Jason S. Hamilton, MD.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "www.BlackNoseJob.com — with Jason S. Hamilton, MD."

I am a huge fan of specializing. Becoming an expert in something, rather than a generalist in lots of different things, has its advantages….

• You have more focus.
• You get really good at one thing.
• You stand above the competition.
• You're able to charge more.

Frankly, that's how I grew my own business. I picked a very specific market (cosmetic surgeons) to help grow their practices.

I'm pretty sure you wouldn't be following me if I was the self-proclaimed marketing guru to dentists and realtors and lawyers….you get the picture.

So, in this week's Beauty and the Biz Podcast, I interviewed someone who took this strategy to heart and really went for it.

It's Jason Hamilton, MD, facial plastic surgeon in Beverly Hills.

Dr. Hamilton is the director of facial plastic surgery at the Osborne Head and Neck Institute based at Cedar-Sinai Medical Towers.

He specializes in primary and revision African American rhinoplasty, while pioneering new methods designed specifically for the black nose.

He even owns the URL www.BlackNoseJob.com.

We talked about where he got the courage to specialize and what happened when he did (hint: huge drop in business, then came back stronger).

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

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