TikTok Voyeurism, Algorithm Hacks, SkinTok Tips, and How to Not Only Go Viral on TikTok but Also How to Play The Long Game with Jessica Messier
Season 3
Episode 20
On today’s episode, Ashley and Josh chat with Head of Indie Label Partnerships at TikTok, Jessica Messier all about building a presence on TikTok! What you can expect in this episode:
- The possibilities of going viral quick
- What to focus on when creating content
- The difference between TikTok and other platforms
- The beauty of picking one thing to focus your content on
- Why your content should be education-focused
- How 2023 is going to be the year for e-commerce on TikTok
- All the hashtags
- Stepping away from perfection
- Voyeurism, BTS, etc.
- 7 seconds or less
- Time spent watching vs. length of videos
- How not to get dinged on the TikTok Algorithm
- TikTok Playlists
- How the algorithm is rewarding creators
- Why captions are so important
- Expanding your reach
- Human connection opportunities
- Share more than you think is necessary
Find Jess on Instagram:
@jessmessla
Honorable mentions:
@agentrx.co
@tiktok
@waxthatash
@kyliejenner
@instacart
@garyvee
@jessmessla
GOLDEN EXPERIENCE GUIDE - Go at your own pace mini courses for Aestheticians
https://goldenexperienceguide.mykajabi.com
The Evolve Shop
www.evolveskinandwellness.com/shop
BUBBLES & BUSINESS - Networking events in LA for Aestheticians
https://www.waxthatash.com/about-3
May 17th 2026 Slow Flow & Sculpt 1 Day Workshop in Los Angeles // Registration Closes April 15th 2026
2-Day Intensive Golden Touch Workshop Application
Workshop & Retreat Waitlist
Published on 3 years, 1 month ago