Episode Details
Back to EpisodesYou can increase your leads by 15% simply by telling people what you do, learn how to use auto signatures.
Description
Your auto signature is free and if you are sending 125 emails per day (the ave) for 181 days per year (ave # worked days) you are sending 22,625 emails. It's a great opportunity and I'll share some simple ways to take advantage of this free PR.
According to WiseStamp we can increase the number of replies to our emails by 32%, 15% increase in leads and gain 22% more clients all by using memorable auto signatures.
Personally, I find it frustrating when I receive emails and there aren't complete details as I can't follow up. Imagine if you were a journalist or a customer - you just wouldn't bother to chase down the details.
I mention here how to create fully functioning signatures as they are an extension of your public relations activities. I include a mention to these sites: YesWare, newoldstamp, and HTMLSIG
I will also talk to the kind of end notes you may or may not want to include.
- Legal and Confidentiality footers
- GDPR Compliant Footers
- Security or Virus Disclaimer
- Green Email Footers
- Social Media Buttons
- Unsubscribe Links
- Marketing Email Footers
Finally, I mention the need to ensure that your email is both SSL and TLS encryption.
Check yours here.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China.
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