Episode Details
Back to EpisodesBuilding a personal brand in the dreaded world of wealth management in Shanghai.
Description
Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.
Listen to this show if you are building a brand for your own franchise.
Trailer for the full show here.
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