Episode Details
Back to Episodes4 key points to consider before you integrate emerging technologies into your traditional marketing platforms to ensure successful communications.
Published 5 years, 3 months ago
Description
There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/