Episode Details
Back to EpisodesHow our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia for this NGO in Singapore
Published 5 years, 3 months ago
Description
I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia, Singapore News Live and social media within a week.
Subscribe to my free newsletter
https://www.theunnoticedentrepreneur.com/