Episode Details

• Welcome to a Farm4Profit episode
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• Share their ideas at farm4profitllc@gmail.com

The listener review today is brought to you by Ag Leader 

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Play Legacy Farmer Clip #5

Ag Technology – SMS & Cloud base computing – Data & Data Management

• Eastern Sales Manager – Luke James
• Luke James is a Sales Manager (North America) at Ag Leader Technology based in Ames, Iowa. Previously, Luke was an Agronomic and Business Management consultant at James Farms
• What’s Luke’s tie to agriculture
• Where is Luke’s family farm?
• What do they farm?
• How are they using their data?
• "The agriculture industry is utilizing data more than ever before," says Brian Luck, a biological systems engineering professor at the University of Wisconsin-Madison. "Data is gathered on the soil within fields, the plants growing on fields, the weather occurring during growing season, and the machinery used in fields."
• What good is all the data being collected if you don’t know how to use it or read it?
• What types of things can farmers easily do with the technology available today?
• Farmers can then visualize their fields on the map and pinpoint exact areas that need more fertilizer or water. 
• By providing decision support and automation, these cloud-based solutions help solve agricultural problems and increase the efficiency and productivity of farms.
• All this data sounds like a big job to store and organize.  How do we do this? How to collect it?
• This plethora of information can be uploaded to the cloud, which provides enough storage, speed, and computing power to analyze the collected data and package it in a form useful to farmers. 
• "Timely processing of data allows producers to take action within a growing season and correct problems before they become detrimental to yield,"
• Ag Leader’s newCloud-based Platform, AgFiniti®, puts information at the growers’ fingertips by providing tools to manage, access and share their valuable field data for use in making profit-driven management decisions on the farm. 
• Ag Leader built their software from the ground up & is one of the most versatile software’s on the market.
• What is the cloud?
• Why the cloud?
• There are many benefits to cloud-based services on the farm. 
• connectivity and accessibility of storage the cloud can provide. Having access to your farm data anytime right from your phone or connecting all of your displays across your operation so each one has all the latest maps and info are good examples. 
• If you’re working with trusted advisors, like an agronomist, to generate custom prescriptions, it’s helpful to have it sent right to your in-cab display. 
• What types of people do farmers share their data with?
• Guidance lines, prescriptions, as-applied maps and more can be sent and received wirelessly from field to office and shared with trusted advisors such as dealers, co-ops or farm managers.
• Combine to gr