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Restaurant Advertising Strategy with Paul McEnany
Episode 176
Published 3 years, 6 months ago
Description
Paul McEnany is a content strategist, product wizard, Host of the Tastemakers podcast, and Co-CEO of Plein Air Agency - a creative company for restaurant brands. Paul brought a breath of fresh/plein air to Give an Ovation!
On this episode, Paul and Zack discuss:
- The biggest mistake restaurants make in advertising
- The importance of understanding what role ad spend plays within the larger business strategy
- The benefits of working with industry-specific agencies
- What it's like being a Co-CEO
- More
Thanks, Paul!