Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how Dr. Zakhary is practicing in Canada.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Practicing in Canada — with Kristina Zakhary, MD."

Canada has restrictions on advertising cosmetic surgery that we don't have here in America. For example, plastic surgeons cannot use testimonials and a facial plastic surgeon must call themselves Otolaryngology-Head and Neck Surgeons.

This week's Beauty and the Biz Podcast is an interview I did with Dr. Kristina Zakhary, a facial plastic & reconstructive surgeon in private practice in Alberta, Canada.

Dr. Zakhary splits her time between cosmetic and reconstructive facial surgery as an associate staff member of the Faculty of Medicine at the University of Calgary.

We talked about the challenges of staffing, how to avoid embezzlement and how she markets herself in a country that limits her options.

Dr. Zakhary also uses an interesting consultation process that yields above average conversion rates in her practicing in Canada.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took